Friday, March 2, 2012
Social Media 3
I read an article about Facebook and the effect it has on today's advertisement world. The article that I read can be found here: http://www.nytimes.com/2012/03/01/business/media/facebook-paves-way-for-huge-growth-in-advertising.html?_r=1&ref=socialnetworking. The article explains how Facebook is about to under go some drastic changes. Facebook has hundreds of millions of people who log in and out of the site every day. The change that is going to be made is the amount of advertisements you will see on the website. There are positives and negative to the increase of advertisements on Facebook. People maybe turned off to the fact that they now have to sort their way through twice as many advertisement as before. As for those who are getting the opportunity to advertise what they have to offer on Facebook this is a great chance for them to reach a new audience. People who have never heard of the many companies and or products that will be on display on Facebook now have a chance to learn about these companies without having to leave their seat. This can be easy money for the companies that are being allowed to advertise on Facebook. There is also the positive side for Facebook because it would make a whole lot more money. Facebook made of 3.7 billion dollars last year and the majority of that money came from advertisements. There is not an abundance of advertisements on Facebook so if Facebook were to capitalize on this the will be seeing a whole lot more than 3.7 billion dollars.
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I think that this is a great business move for Facebook to capitalize on. If Facebook plays this smart they could see their revenue double or even triple with the increase in advertisements. However if they become too greedy and just put tons of advertisements on the site the users could be very annoyed and may not use the site or games as much. But overall this is a big move for Facebook and they are just capitalizing on what numerous other companies are already doing now to make a profit. In order to stay competitive in this industry and make money you need to have a reliable revenue stream and this is what they now have.
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